Digital Marketing Fundamentals
Everything you need to develop and roll out successful digital marketing strategies
See our other Digital Transformation courses
(5-8 hours per week)
20 Aug 2018
A$770 GST inc.Learn about payment options here
Why learn Digital Marketing Fundamentals
You can’t have a thriving business, without a solid digital marketing presence. And that’s not hyperbole. In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns. Learn the techniques to design compelling digital marketing strategies, along with the essential data analysis tools used to measure and prove success.
The RMIT edge
We’ve built this program with leading companies who have transformed and thrived in a changing workforce. We’ll start with the fundamentals, then you’ll build real-world strategies that can be immediately applied back in the workplace.
Make industry connections
Sometimes it’s what you know… but sometimes it’s who you know. And we know a lot of people. We’ve partnered with leading digital companies realestate.com.au and Tigerspike to make sure our courses give you the targeted, industry focused learning and endorsement needed to future-proof your career.
Collaborative learning experience
Studying online doesn’t mean you’re doing it in isolation. You’ll be joining a dynamic learning community of professionals, with 1-1 mentorship from experts in the field.
Find out more in our FAQ section.
Learn with industry experts
Our short courses are designed by industry experts. You’ll be making contacts and learning from some of the biggest names in the business. Half the battle is who you know, and we know a lot of people.
How does it work?
Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. You’ll learn how to amplify messages online, along with data analysis tools to optimise success.
Expert mentors provide guidance and support along the way, and you’ll work on real-world scenarios built in collaboration with leading industry partners.
Complete in 6 weeks – estimated 40-50 hours.
No prerequisites, however strong wifi is required!
- Fundamentals of digital marketing
- Customer understanding and insights
- Search-marketing fundamentals
- Social-media marketing fundamentals
- Designing digital marketing strategies
- Measurement and optimisation
You will be eligible for a certificate on completing this course.
We estimate that you will need a total of 50 hours to complete this course over 8 weeks.
1) A computer with good internet access
2) Slack (web or free on the App Store)
3) ZOOM Cloud Meetings (web or free on the App Store)
Additional courses within the
Digital Transformation Program
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Customer Experience Strategy & Design
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Digital Delivery with Agile
Understand the critical components of marketing in the digital economy. Customer behaviour; digital decision making; emerging marketing approaches; traditional vs digital.Learn more