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Digital Marketing Strategy

Everything you need to develop and roll out successful digital marketing strategies

CO-CREATED WITH:

Realestate
Tigerspike papergiant
Isobar
 
  • NEXT START DATE
    20 Aug 2018
  • TIME COMMITMENT
    6 weeks
    (5-8 hours per week)
  • PRICE
    A$770 GST inc.
    Learn about payment options here
  • PREREQUISITE
    No entry requirements
 

 

Why learn Digital Marketing Strategy

With the rise of new digital platforms like Uber and freelancer.com, and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high performing digital marketing strategy. And that’s not hyperbole.

In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns.

Course overview

 

How does it work?

Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. In this course, you’ll learn how to amplify messages online, along with data analysis tools to optimise success.

You'll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.

Key Outcomes:

  • Analyse key components of marketing in the digital economy
  • Identify and articulate critical customer groups
  • Evaluate fundamentals of effective SEO and SEM
  • Identify critical components of paid and organic social media marketing
  • Design and develop digital marketing strategies using key digital tactics and techniques
  • Implement effective campaign management strategies
 
How does it work?

Course outline

Week 1

What is digital marketing and who is your audience?

  • What is digital marketing?
  • Know your customer
  • Customer journey

Project

Create a persona

Project icon

Week 2

What is your story and how will you tell it?

  • Content marketing
  • Messaging in marketing
  • Your marketing brief

Project

Develop a brief

Project icon

Week 3

How will customers find you?

  • Understanding SEO
  • Understanding SEM
  • SEO toolkit

Project

Your search engine plan

Project icon

Week 4

Building an audience

  • Social media
  • Email optimisation
  • Community engagement

Project

Your social media and email plan

Project icon

Week 5

Measuring your campaigns and present your strategy

  • Measurement and optimisation
  • Use data to plan your strategy
  • Present your strategy

Presentation

Pitch your solution

Presentation icon

Week 6

Review and what's next

  • Review your pitch
  • Deliver your campaign
  • Data-driven digital marketing

Project

Feedback and results

Project icon

 

What support you'll get

Webinar icon

Weekly expert webinar - Q&A

Video icon

3x videos & content per week

  • Industry experts discuss key themes
Mentor icon

Your own industry mentor

  • Weekly webinars
  • Q&A over Slack
Mentor icon

Join a dynamic community of lifelong learners

 
How does it work?
The RMIT Edge
 

 

The RMIT edge

Skills-focused

We’ve built this program with leading companies who have transformed and thrived in a changing workforce. We’ll start with the fundamentals, then you’ll build real-world strategies that can be immediately applied back in the workplace.

Make industry connections

Sometimes it’s what you know… but sometimes it’s who you know. And we know a lot of people. We’ve partnered with leading digital companies realestate.com.au and Tigerspike to make sure our courses give you the targeted, industry focused learning and endorsement needed to future-proof your career.

Collaborative learning experience

Studying online doesn’t mean you’re doing it in isolation. You’ll be joining a dynamic learning community of professionals, with 1-1 mentorship from experts in the field.

Find out more in our FAQ section.

Learn with industry experts

Partnering with leading industry names, this is a program for people who want to build real-world strategies for evolving business across every aspect of the value chain.

Adobe

Adobe

Adobe is the global leader in digital media and digital marketing solutions. Their creative, marketing and document solutions empower everyone to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.

“In order for Australia to remain competitive in the global economy, it is imperative that we address education needs in the digital space. RMIT and Adobe share values of innovation and creativity, and we believe this partnership will continue to find exciting new ways to benefit Australia’s businesses and workforce.” - Tony Katsabaris, Adobe APAC Senior Director of Public Sector & Education

REA Group

REA Group

REA Group is a digital advertising company that operates Australia’s leading property and real estate websites in Europe, Asia and the US.

Tigerspike

Tigerspike

Tigerspike is a global business, spanning nine offices across five continents. It is one of the largest specialised enterprise mobility companies in the world, blending technology with human expertise to deliver business outcomes, fast.

paper giant Group

Paper Giant

Paper Giant solves product, service and organisational challenges using design, research and strategy, drawing upon a diverse set of project experiences.

Isobar

Isobar

Isobar is a global agency delivering digital transformation, powered by creativity. They solve complex challenges through digital marketing, ecosystems and products, driving digital strength and brand loyalty.

 
 

Enrolment

Digital Transformation program

Build the skill sets across core digital literacy components in our Digital Transformation program. Industry-led and collaborative, our program includes five up-to-the-minute courses which run over six weeks.

Digital Transformation Program

A$3,080 GST inc. (5 courses)

Start date: 20 Aug 2018

Buy program

Digital Marketing Strategy

Not ready to commit to the full program? Chart your own path and pay as you go. Sign up for a single course, learn with the best in industry, and come out with a new skill set.

Digital Marketing Strategy

A$770 GST inc. (course)

Start date: 20 Aug 2018

Buy single course
 

Register Your Interest

Register your interest in Digital Marketing Strategy. Stay up to date on announcements, events and industry news.

 
 

For more information on how we manage privacy, please refer to the RMIT Privacy Statement.

 

FAQ

You will be eligible for a certificate on completing this course.

We estimate that you will need a total of 50 hours to complete this course over 8 weeks.

1) A computer with good internet access
2) Slack (web or free on the App Store)
3) ZOOM Cloud Meetings (web or free on the App Store)

View full FAQ

Additional courses within the
Digital Transformation Program

Design Thinking for Innovation

Use creative design thinking to develop innovative business solutions.

Learn more

Customer Experience Strategy & Design

Apply empathy frameworks to identify and develop key customer personas. Empathy frameworks; customer personas; empathy mapping; customer observation.

Learn more

Digital Delivery with Agile

Understand the critical components of marketing in the digital economy. Customer behaviour; digital decision making; emerging marketing approaches; traditional vs digital.

Learn more

Product Development & Innovation

Understand and analyse the key layers and performance of all products. Core vs actual vs augmented product; value propositions.

Learn more