Digital Marketing Fundamentals

Everything you need to develop and roll out successful digital marketing strategies


Realestate Tigerspike

Why learn Digital Marketing Fundamentals

You can’t have a thriving business, without a solid digital marketing presence. And that’s not hyperbole. In this introductory course, you’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation, to cracking SEO strategies and social-media campaigns. Learn the techniques to design compelling digital marketing strategies, along with the essential data analysis tools used to measure and prove success.

The RMIT Edge

The RMIT edge


We’ve built this program with leading companies who have transformed and thrived in a changing workforce. We’ll start with the fundamentals, then you’ll build real-world strategies that can be immediately applied back in the workplace.

Make industry connections

Sometimes it’s what you know… but sometimes it’s who you know. And we know a lot of people. We’ve partnered with leading digital companies and Tigerspike to make sure our courses give you the targeted, industry focused learning and endorsement needed to future-proof your career.

Collaborative learning experience

Studying online doesn’t mean you’re doing it in isolation. You’ll be joining a dynamic learning community of professionals, with 1-1 mentorship from experts in the field.

Find out more in our FAQ section.

Learn with industry experts

Our short courses are designed by industry experts. You’ll be making contacts and learning from some of the biggest names in the business. Half the battle is who you know, and we know a lot of people.

REA Group is a digital advertising company that operates Australia’s leading property and real estate websites in Europe, Asia and the US.



Tigerspike is a global business, spanning nine offices across five continents. It is one of the largest specialised enterprise mobility companies in the world, blending technology with human expertise to deliver business outcomes, fast.

paper giant Group

Paper Giant

Paper Giant solves product, service and organisational challenges using design, research and strategy, drawing upon a diverse set of project experiences.

Course overview

How does it work?

Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. You’ll learn how to amplify messages online, along with data analysis tools to optimise success.

Expert mentors provide guidance and support along the way, and you’ll work on real-world scenarios built in collaboration with leading industry partners.

Complete in 6 weeks – estimated 40-50 hours.
No prerequisites, however strong wifi is required!

Key Topics:

  • Fundamentals of digital marketing
  • Customer understanding and insights
  • Search-marketing fundamentals
  • Social-media marketing fundamentals
  • Designing digital marketing strategies
  • Measurement and optimisation

How does it work?


Digital Transformation program

Build the skill sets across core digital literacy components in our Digital Transformation program. Industry-led and collaborative, our program includes five up-to-the-minute courses which run over six weeks.

Digital Transformation Program

A$3,080 GST inc. (5 courses)

Start date: 25 Jun 2018

Buy program

Digital Marketing Fundamentals

Not ready to commit to the full program? Chart your own path and pay as you go. Sign up for a single course, learn with the best in industry, and come out with a new skill set.

Design Thinking for Innovation

A$770 GST inc. (course)

Start date: 20 Aug 2018

Buy single course

Register your interest

Register your interest in Digital Marketing & stay up to date on announcements, events and industry news.


You will be eligible for a certificate on completing this course.

We estimate that you will need a total of 50 hours to complete this course over 8 weeks.

1) A computer with good internet access
2) Slack (web or free on the App Store)
3) ZOOM Cloud Meetings (web or free on the App Store)

View full FAQ

Additional courses within the
Digital Transformation Program

Design Thinking for Innovation

Use creative design thinking to develop innovative business solutions.

Learn more

Customer Experience Strategy & Design

Apply empathy frameworks to identify and develop key customer personas. Empathy frameworks; customer personas; empathy mapping; customer observation.

Learn more

Digital Delivery with Agile

Understand the critical components of marketing in the digital economy. Customer behaviour; digital decision making; emerging marketing approaches; traditional vs digital.

Learn more

Product Development & Innovation

Understand and analyse the key layers and performance of all products. Core vs actual vs augmented product; value propositions.

Learn more